Gildan | Board of Decorators
I created a year’s worth of content for Gildan’s B2B platform for printwear moguls, Board of Decorators.
On a weekly basis, I researched and pitched weekly stories regarding printwear makers and creators for a niche audience. Interviewed and sourced photos from a wide range of printers and conducted market research to determine points of interest.
After this, I repurposed all assets into social and marketing formats to promote and draw traffic to the website.
Screen Prints & Rock n Roll
The idea of somebody seeing something you've created and saying, 'I want that', there's no juice like that.
DTG Printing on Difficult Fabrics.
DTG printing is traditionally designed for 100% cotton fabrics. This makes printing on anything other than that a bit of a nightmare for the uninitiated. DJ Kinslow from Constantly Create Shop has become quite the pioneer in DTG printing over the years and has learned just about everything it takes to create successful, vibrant designs. DJ is here to give us some hacks and pointers for nailing DTG prints on unconventional fabrics.
Forecasting Color Trends
To stay fresh and relevant, it is important to stock the right colors to match today’s trends. The challenge is making sure you present the trending colors to your customers and have product by the time trends are in full swing. The perfect solution in these cases is color forecasting: Predicting the color trends of the next season. Mitch Heiman from Perrin Sportswear has some insight on how to go about it.
Tee Shirts as High Fashion
Originally the uniform (quite literally) of the working class, T-shirts have come a long way from their humble roots. Designer T-shirts can now be worth upwards of $750, and few catwalk collections are complete without this staple item. But how did this former under-garment take such a decadent turn?
Screen Prints & Rock n Roll
Andy Anderson is one of the industry's most humble legends. A multi-award winning printer, his studio helped pioneer four-color process work and he's printed for some of the biggest names in the music industry; from Kenny Rogers to Taylor Swift. We talked to Andy about his life in printing and his advice for people entering the industry today.