Proudly Baby | Founders Shoot

The goal of this project was to create a brand film for Dwyane Wade and Gabrielle Union’s new baby skincare line: Prouldy. Alongside the brand film we captured lifestyle content to populate the new website and social channels. The entire campaign was shot on site in Los Angeles California over the course of 1 day.

I was the lead producer on the project from pre to post production and managed cross communication between the photographer, 2 production companies, brand team, agency, and CAA talent management.

Client: A-Frame Brands: Proudly

Agency: The Chales Agency

Role: Lead Producer

Talent: Dwyane Wade ; Gabrielle Union; Kaavia James Union Wade

Director / Photographer: Darryl Richardson

Production Company 1 : Scheme Engine

Production Company 2: Atomicus Productions

Talent Management: CAA

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