Gildan | American Apparel Print Catalogue & Social Campaigns

With photography based on our guidelines in hand, my team set out to create the 2020 Printwear Catalogue & social and digital content to create awareness and brand recognition for the new look.

From brand campaigns & product launches to Pride efforts & social content - we produced aspirational campaigns & content across consumer touch points, keeping American Apparel a relevant lifestyle brand for the modern consumer.

Additionally, producing layouts for collateral, posters, OOH and entire catalogs was an exciting challenge to extend the new digital language into the existing tried and true formats.

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