Gildan | American Apparel Brand Refresh

My team was tasked to reposition & reintroduce American Apparel for wholesale and retail. 

Brighter colors & bolder design choices combined with beautiful product imagery, generation z lifestyle insights - designed to be shareable and to build brand loyalty while celebrating the individualism of today's community.

Our digital evolution helped take American Apparel from a brand that once was, to a brand that is future ready. Basics for Life. This is American Apparel. .

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