Netflix | Disjointed
To promote Netflix’s Disjointed, my team tapped into its audience: Stoners, 12 year old boys from Middle-America and raunchy comedy fans.
Our team designed a potty and ‘pot-y’ humor-based campaign to hype up audiences across the country for the release of the sitcom starring Kathy Bates. Creating new content quickly included producing in house studio shoots on the fly with in house talent, copywriting, as well as repurposing existing assets to create an all-encompassing content bank tailored to our audiences on social.