Netflix | My Next Guest Needs No Introduction
When David Letterman’s new show: ‘My Next Guest Needs No Introduction’ arrived on Netflix, we knew it needed a social presence as unique as its guests. Learning the content would be posted on Letterman’s own channels added even more fuel to our fire.
For each week, my team developed creative that fit the personality of each guest as well as sourcing artists to create custom imagery based on each guest’s life story. Not only did this provide dynamic and custom energy, it allowed us to cross pollinate the social following of these artists to quickly grow the show’s following in the pre-launch phase.